Ah, those Virtual World Pundits. They make CC laugh. They say things like "zOMG, SL isn't popular and Facebook is so SL should be more like Facebook because unless it has double digit growth every month it's a failure". And then you discover that they spend 12 hours or less in-world...a month. No wonder they don't appreciate the in-world communication tools...they're not in-world enough to use them. And as for 12 hours, I can easily exceed that...in less than a week.
See, what those pundits don't understand is that SL...is like D&D. Not D&D Online the MMORPG....but D&D the tabletop experience. Let me explain.
D&D requires a TON of time if you want to do it right. A single encounter with multiple enemies can take up the entirety of a single session. That's not counting the paperwork and record keeping involed. Not only that, but the Dungeon Master's workload is even worse, creating a world, creating adventures, it's a major time sink. It's why there's never enough DM's. And there's the scheduling issues...can you find a time that matches a DM's plus other players? That is VERY difficult
Only a small majority of nerds want to go through that hassle these days...and some can't because of time constraints...so what do the others do? They play WoW, which although grindy, is no where near as complex as D&D. And you can play on your own schedule and STILL play with other people.
D&D is also expensive...you need your supplements and books.
D&D is not exactly the most newbie friendly game in the world, it's "UI" as it were is very complex and it has it's own vocabulary and a community that has it's own ideas about things.
Not only that, but that community complains every time some new sourcebook with additions is made or when a new version of the "UI" aka the rules is released.
So what does all that remind you of? SL. Like D&D, SL is a niche, it doesn't have to be Facebook. Those people who only log in for three hours or even a dozen hours a month...they're not SL's market. It's the people who spend a hundred hours a month in-world that are. Even if you're a content consumer like me, you still have to "work" for your fun in SL in a way that you don't in other social things. Most people don't want to do that....they want to start their crops, let the cows do whatever...while they're watching American Idol. SL requires immersion in a way that Facebook doesn't.
Here's an anecdote....my sister does her Farmville, while she watches TV. I wouldn't dare do SL while watching TV. There's people in SL who get in a little bit of a tizzy if they even think you're alt tabbed out in a web browser or in multiple IM/group chat sessions. SL requires attention in ways that Facebook doesn't....so the Facebook crowd isn't SL's audience and it's useless to pursue them in an obession for "Growth".
SL doesn't need rebranding. What it needs is for the pundits to figure out that being a niche product for a niche market is a fine and good thing in and of itself.
