Friday, October 29, 2010

Elika's back.

Yep, she's baaaaack with hair stuffs. The question is...can she take back the mindshare and customers she lost (mostly to Truth, Analog Dog, and Damselfly) by being away/shut down for so long? We'll see. Personally, I think she'll get back some customers but not be as dominant as she was in the old days.

Here's the gist, new textures, more modern primwork. There are fairly nice browns...but....the reds need more work. She simply doesn't have a dark enough red to replace the old ETD Mahogany, the color I based my entire look around.

The good things:

Color numbers: This could let her add new colors, say she could do a dark brown with red highlights and simply call it 10RH. She could do colors inbetween colors and call it say 9.5. It also helps the customer, knowing a 5 is darker than a 1. Pop quiz, which is darker...sienna or chocolate. :-)

The prices: L$200 for 5 colors. Brilliant, a fair good price at the sweet spot in pricing. Most sales of stuffs in SL are of items L$200 or below. More hair makers should adopt the pricing.

The Bad:

The textures...welllllll....she could use more colors, and the reds could use more work I think, or some darker chocolatey reds. A la Clawtooth Hot Chocolate or Truth Blood. The browns seem a touch mousey and faded and not as vibrant and rich as I expected them to be, but she does have a color that could replace the old ETD Chestnut.

The Branding: Elika had a perfectly good brand...ETD. It was simple, it was easy to remember and referenced her name, Elikapeka Tiramisu Designs. It was also fast to find with an inventory search. Why she went with "[e]" and Elikatira is beyond me. Everyone is just going to call it ETD anyway, and slap her new hair in their ETD folder. Never rebrand unless you absolutely have to! (I was opposed to Dazzle rebranding as Last Call too! The name Dazzle had cachet and flair!) And if you do, the new name should be snappier and easier to remember. Frankly...IMHO she should just go back to using ETD.

That said, it's Elika hair, at good prices, and you really can't go wrong with it. She's also going to be doing other stuffs like shoes again, that'll be good. I can't tell if it's Willow modelling the hair in the displays, but she doesn't call the Willow Packs, Willow Packs anymore. :-(

SLURL to ETD Main Store...I mean Elikatira

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