Anna Darwinian's Steampunk Adventures

Anna Darwinian's Steampunk Adventures is an interesting emporium featuring choice Steampunky merchandise from assorted Steampunky content makers. There is clothing, accessories, jewellery, gadgets, furnishings (check out the victorian furniture set that you can see to the left far rear) and this clock by Uni Ninetails, that I NEED even though I really don't have a place to show it off.



The build is attractive as well, quite worth visiting on those merits alone.

Slurl to Steampunk Adventures

Miriel Enfield is shutting down her store

In the next few weeks she says. It makes me sad, Miriel was among the first jewellery stores I visited in SL, along with Lassitude & Ennui and I found the kind of jewellery I wanted to wear and liked there. Pretty!

And then she did eyes, which are my favorite eyes in SL, and are among the "fashionista favourite eyes" in SL. She did hair, prim lashes, and clothing too. And the trees she worked so hard on. Her vendor scripts were so good I wanted to have their prim babies. You see with Miriel, you could choose your metal and favourite gem color using the scripted vendor in either copy or transfer. Anyway I've decided to showcase some of Miriel's stuff.



That's the Flora gown and Eleanora hair in Chocolate.



Here you can see her Glamour prim lashes, the Beatrice jewellery set and my favorite eyes in SL, Miriel's Vivid Natural's in Strong Green. You see me on the grid, I'll be wearing those eyes 99% of the time, and if I'm not wearing those, they'll be one of Miriel's other pairs. I prefer the smaller irises, you see. Miriel often wore Tete a Pied/Fleur skins and I'm wearing a Fleur Allure Kitten 3 skin in Truffle.

A few other things of note, one of the reasons I loved Miriel was because of her ads, the models were just simply pretty and some of them looked like me, which made me double-take once with a ETD Maaliyah wearing redhead. Since they were so classic looking it was easy to tell what I wanted and what would look good on me.

And finally, I never did get around to begging Miriel for her "sim-killer" jewellery set. :-)

Miriel is also nice. I'd have her prim babies in an instant and I will miss her stuffage in SL. Though I'm hoping she decides to hand off her inventory to someone else to sell for her, it would be a shame for all of the beautiful things she has made to be unavailable in SL.

Namarie, Tar-Miriel. Rim hennaid Findesselya vanya Ná Elbereth veria le, ná elenath dín síla erin rád o chuil lín.

Shape comparison, a Gracie-ified CC post.

Recently designer Grace Winnfield did a kind of a model search and posted her requirements for the model's shapes:


4. You must be willing and able to mod your body shape (not face) to within the params outlined below. The note here is a guideline of ranges into which you should fall to give the right feel to my clothing in the photos. The clothing is designed to fit any av size, however to look the most true to my original design i prefer this range of sizes.

SIZE PREFERENCES FOR GRACIE MODEL:

Go into edit appearance and click body
follow the measures down.. I will highlight and give a range for the important ones:

Height: At least 75 but preferrable is 80-85 or so.

Body thickness: less than 7
Body fat 0 preferred but no more than 7
Torso Muscles should be less than 40
Shoulders should be proportionate but usually less than 50.
Breast size: LESS THAN 40 PLEASE (mine are around 33)
Arms length… you are taller so your arms should be longer… probably between 60 and 69 and finger tips reach just around or above your mid thigh. Mine are at 67
torso length… we dont need long torsos so less than 55 but not too short so shorter than 44
Love handles…. between 15 and 20
not too muscular please … less than 47 but we need some tone so more than 40
leg length.. LONG!! somewhere between 80 and 95 is usually good… mine are 89.
HIP WIDTH: NO more than 48!!!!!!!!!!! ( remember i use a lot of system skirts)
Hip length shouldnt be very long.. keep it less than 37 please.
Butt size less than 30 (ALOT OF SYSTEM SKIRTS SO SMALL IS GOOD)
Saddle bags less than 25
foot size 0 so that all shoes will work.


Since lots of other fashionistas were doing it, I did it too, making collages comparing the shapes I've used since I started looking like how I wanted (since about late July of 2006)

Here's a front view of four CC's:



From left to right, theres Plus Size CC, Catalog Model CC, Supermodel CC and Grace-ified CC. I based the Gracie version of me on my Supermodel shape, which in itself is a modded freebie and I knew would be closest to what she wanted. Supermodel CC was my default shape from late July of 2006 till sometime in late 2007. Then I began using Catalog Model CC. I made Catalog Model CC after hanging out with Boss Sabrina and Tanya book, who had more realistic shapes than I did. She's a mod of the Supermodel shape that's about 8 inches shorter, with a touch more muscle and a bit more body fat. As I say sometimes Catalog CC is the woman who does her yoga and pilates every day so she can still fit into a size 6, but she wouldn't turn down a muffin now and then.

I've discussed the origins of Plus Size CC before, though I do admit she's pretty small for a plus size avatar. If she had a bit more of a waistline and was a few inches taller she could do plus size modelling in RL.


Here's a side view of all the CC's:



You really can't tell how much taller Grace-ified CC and Supermodel CC are in the pictures but they are, considerably. Couldn't figure out how to get the camera to really show the differences.

Yes, Grace Winnfield is the designer and can choose any shape she wants to model for her, but frankly of all the CC's, Catalog Model CC is the most aesthetically pleasing to me, and if I was a designer, that's the one I'd have model for me.

That's a Fleur Allure Bare 1 skin in Truffle in the pics.

My Mother passed away.

She'd long had health issues, ever since I was young (over 30 years now), and I was her primary caregiver. She is best described as spunky or feisty, even as she got older and less well.

She knew about SL, and I had mentioned my avatar and shown her a few pictures but had no interest in it herself. She did think my avatar was pretty. I put a few pictures of her in a set on my flickr:

Pictures of my mother

She was something of a fashionista herself in her younger days and even until recently she still did what she could, she was very proud of her fingernails, which she did herself. I never did learn her secrets on that.

It's kind of hard, her dying just before my RL birthday (the 9th) and mother's day.

I miss her so.

Caledon long cool women in black dresses.

I was just playing around with the taksi video capture software one day. I then edited my video using avidemux on Linux on my PS3. Since taksi doesn't capture audio, I just added the song via ffmpeg to the final avi. Thats Her DJness Gabrielle Riel and me. And yes, that's the old Dazzle Paradoxe, and no, you can't have it.

L'Abel Lanikai from Neferia Abel of Ivalde

Neferia Able of Ivalde has created a new line of modern styled clothing to complement her wonderful retro-wear. She has named the line, L'Abel. I popped over to her store to take a quick look and found this dress that I HAD to have, Lanikai

It's a deceptively simple sheath with a square neckline, and I do so love a square neckline. There's a slight dip at the neckline for added interest. The sleeves are fluttery and sculpty, the remind me of little wings. The skirt is straight, as it should be. It's not plain, which would be a bit ordinary, but with a subtle pattern in the cloth texture. It's really quite pretty.



It really is quite flattering on my new plus size shape. I have already received several compliments on it.



Here's a closer look at that floral pattern and neckline. You can also see the solid unpatterned insets at just below the bustline and extending around to the back. In RL that would be VERY flattering.



It comes in a blue and burgundy as well, which I want. I also want the sweater dresses, and the cocktail dresses and....well it's Neferia stuff, and I want it all.

Consume, buy, from the Ivalde Main Store

I forgot to mention the other stuffage: Hair is Mia in Brown Sugar from Analog Dog, Shoes are the Party Pumps from Shiny things, and it's a Fleur Allure skin, Lounge 3.

Lady Darcy earns £10000 a year, thanks to Nicky Ree.

Mrs. Bennet from Jane Austen's Pride and Prejudice:

Good gracious! Lord bless me! only think! dear me! Mr. Darcy! Who would have thought it! And is it really true? Oh! my sweetest Lizzy! how rich and how great you will be! What pin-money, what jewels, what carriages you will have! Jane's is nothing to it -- nothing at all. I am so pleased -- so happy. Such a charming man! -- so handsome! so tall! -- Oh, my dear Lizzy! pray apologise for my having disliked him so much before. I hope he will overlook it. Dear, dear Lizzy. A house in town! Every thing that is charming! Three daughters married! Ten thousand a year! Oh, Lord! What will become of me. I shall go distracted.... My dearest child.... I can think of nothing else! Ten thousand a year, and very likely more! 'Tis as good as a Lord! And a special licence. You must and shall be married by a special licence. But my dearest love, tell me what dish Mr. Darcy is particularly fond of, that I may have it tomorrow.


I love Colin Firth, well not exactly love, but he's my favourite UK romantic actor. One of his quintessential roles was as Mr. Darcy in the A&E/BBC coproduction of Jane Austen's Pride and Prejudice. In the film Bridget Jones Diary, he essentially repeated the characterization as Mark Darcy, since the character in the original book was written with his portrayal of Mr. Darcy in mind. And here is Mr. Firth as the proud Mr. Darcy himself in his most quintessential ensemble from the miniseries:



I saw this Lady Darcy ensemble in Nicky Ree and I just had to have it...Swoon!





I know I know, I should have taken a few pics glowering in a corner, that's what he does. But isn't it such a handsome ensemble. I love that style of jacket and wish they were still in style. And the ruffle collar shirt, and lovely waiscoat. I paired it with Riding boots from Adam n Eve, since they have a nice pretty heel but not too high. Hair is ETD Carolyn in the 2007 version of Mahogany and the skin is a Fleur Allure, Lounge 3.

It comes in multiple colors, but the other colors suck from my perspective because EVERYTHING comes in the color. Which means the jacket is red, the waistcoat is red, the trousers are red, the shirt is red and there's not enough contrast between the various pieces. That means this black and white version is the ONE to get. Now if the other versions came with contrasting shirts/trousers/etc, that would be most excellent. My suggestion is to buy the Black and white one and then if you want, get the other versions for the jackets and wear those jackets with the white shirt and trousers. There's also a men's version called Lord Darcy.

Apparently there's a Pemberley sim in SL so I should go there...and find a pond. Heh heh heh, pond scene.

Kanomi Pikajuna

Kanomi is important. Kanomi is special. Kanomi matters. She is the friend to all. Everybody likes her. Everybody likes the nice girl who is the friend to all. She is nice and important and special and important and she is the nice special important friend to all! Kanomi is important. Kanomi matters.

She's covering the SL gaming scene for Hamlet Au over at New World Notes, replacing Miss Vidal Tripsa. She's Caledonian too.

Second Chick feature

Some may not know that I'm open to doing an occasional feature/commentary/post for practically any blog that likes what I write. I had heard that the Second Chick blog was looking for writers. Second Chick is: "for and about the women of the Second Life® virtual world" Whether you’re a woman in your first life, in Second Life, both or neither doesn’t really matter. If you’re interested in the the things that appeal to women in the Second Life virtual world, then Second Chick may be just the thing for you. So I contacted the owner, Willow DejaVu and sent in a submission.

My little post is The Holes in My Heart

I hope my readers enjoy reading it, and the other posts on Second Chick.

Are you on the list?

ArminasX Saiman of the Second Effects blog, has compiled a list, using various geeky Technorati methods, of the Biggest Blogs about SL.

I'm on the list, at #155, which seems a bit too well ranked, but I think the list is close to the mark. The list is also a list of some of the "movers and shakers of SL", at least in the blogging community. Vint Falken is there, and Hamlet Au, Mr. Neva, Gwyneth LLewelyn, Zoe Connolly. Ana Lutetia, Celebrity, Iris Seale, Tenshi. Codie, Botgirl, Crap Mariner, Colonel Otoole, etc etc, Kota, Myg, Callie, Ordinal, Iris Ophelia, Cani, Anti, Zealot Benmergui. I could probably address about half of the first hundred or so by their first names and they would respond with my nick name , "Hi CC" and I've met a heck of a lot of the rest on the grid. And yeah, friends list and groups. It's like an extended family, six degrees of separation and all.

Personally I really don't care how I'm ranked, though I'm always amazed people read my deranged rantings and stuff. I'm not entirely a tame fashionista you know.

Salome Says

Salome Strangelove, one of my former bosses at Linden Lifestyles has a new blog where she posta about all sorts of things. (who knew she had played AD&D first edition, she never told me!) Including SL fashion. Yes, that's right, the Patootie Haired one is writing about SL fashion again. Squee! I'm getting my fix back.

Plus (real) size CC

I'm friends with the lovely bear eared fashionista and Fleur CSA Rosie Barthelmess, and every time I'm near her, I kind of feel shame for having an unrealistically slender avatar. Sure my avatar is not as super skinny and amazon tall as some, and not as much as I was, but still, I always have admired Rosie. So while hanging with her today at Fleur, I decided to do a "Real size" CC, with her help and this was the result. I used my standard shape and modded it to something more like my RL shape, but still pretty and pleasing.



Layniewear Audrey Dress, Fleur Truffle Biba 1 skin, Shiny Things classic pumps, Stockings from Adam n Eve, Analog Dog Mia hair in Brown Sugar, and Oval glasses from First Impressions

Yes, I know, my hair doesn't look like this. I wish it did.



And a shot in lingerie from the Adam N Eve Carrie gown



And as a comparison, RL femme mode me, not so young and pretty as even Real Size CC, but similar in style. I'm even wearing faux lashes and I tried to wing my eyeliner, like how avatar me sometimes wears prim lashes and wears Fleur skins with winged eyeliner.



L'Oreal Infallible foundation
L'Oreal Wear Infinite eyeshadow quad in Subtle Sable
L'Oreal Lineur Intense felt tip liner in Carbon black
Andrea Modlash #33 lashes applied using the "put the glue on the lid instead of the lashes" trick
MAC Angel blush
MAC Viva Glam IV lipstick

I haven't decided if Real Size CC will become the Standard Avatar Me or not. I know the shape will make prim skirts more difficult, but I think it's a good thing I made the shape.

Space Pirates of the Caledonian, Team Caledon's Second Life Relay for Life kick off.

Most readers have probably heard of the Second Life Relay for Life, a large grid wide event to raise money for the American Cancer Society, that parallels the events held in RL. The fundraising kicked off on Saturday, and the gridwide total is already close to 3 million L$. Team Caledon's kick off event was last Sunday and according to something of a tradition, was a pirate themed event. This year, it was steampunky space pirates. I didn't get any pictures, but I did get some video snippets via the free version of the fraps video capture software. Sorry about the interface elements, I wasn't really prepared to do it.

My video page on Youtube

Embedded here for your perusal:









The last video "stars" Her Grace, Her DJness, Prim Minister, "Cousin" Gabrielle Riel

When I joined SL back in 2006 I arrived just before the final Relay event, the one on the BIG 34 sim relay track. I didn't hear about it till after, so didn't take part in many things, but I swore I would take part as much as I could in 2007. You see, my father is a prostate cancer survivor and I have lost two aunts to cancer. But I missed taking part in the Pirate event immortalized by Oolon Sputnik in this video.



So, if you see a Relay kiosk, put a few L$ in every now and then. It adds up...quickly, and every little bit, even 1L$ helps.

The beautiful Rooby Begonia

There are Second Life fashion websites out there who chronicle the fashion challenged in a humorous way. Today I decided to do something similar, but to show someone who, in my personal opinion, had a stylish and interesting look, with a couple of images from my SL folder.

One day, last December I was pointed to a store by a friend, and as I was looking around, I saw an avatar, a rather beautiful one. Now there are those that say everyone's avatar can be beautiful in SL, but I don't think that's exactly true, above average in attractiveness perhaps, but truly beautiful, no. I see lots of attractive avatars, and interesting avatars, but ones that that I consider beautiful are a bit more rare.

I saw her:



Redheads tend to get my attention, and the way she was dressed, and the way she moved and her hair, it all just added up to "Breathtaking."

Many things ran through my head:

• Who is she? Her name is Rooby Begonia. Rooby Begonia, what a great name.
  
• Where does she shop?
  
• Is she an SL model, she has to be.
  
• If I had my own agency I'd hire her right now.
  
• Ooooh, her AO is awesome.
  
• I wonder if she will speak to me.
  
• I want to have her prim babies.
  
• She is carrying a PURSE!
  
• She looks like she just popped out of some fashion magazine
  
• I want her hair...ah, Analog Dog.
  
• Should I talk to her?
  
• She is truly beautiful, in a rather classic Ralph Lauren-ish way.
  
• She isn't answering, maybe she doesn't speak English....oh no. I want to tell her how beautiful she is. Whatever you do, don't go away!
  
• Oh! She was only AFK! She's talking to me. Yay!
  

Just look at her...sigh. Redheaded Fashion goddess. What? I didn't have an immediate crush, honest. Sure, she's a Stephanie Misfit class beauty, but I didn't check her profile to see if she was partnered...honest. Yeah, that's the ticket.



Rooby's skin is a Chai, the hair being Analog Dog Mia. I'm wearing ETD Maaliyah and a Fleur skin. Can't remember my outfit, but that's the denim skirt out of the Hazel outfit from Shine. Pinson boots from Enkythings. She makes me look like chopped liver.

And she's NOT a model! I know! She said someone told her that her nose is too big, and she said she wouldn't have the patience for it. What a loss to somebody's stable of models.

Farewell to Calla, my home.

My home, such as it was, was in the Calla sim. I had build rights in a 512 area above the golf course, provided gratis by my (currently former) Boss Sabrina Doolittle. You see, as a fashionista, I'm rarely there, and only needed a spot to put up the pose stand and background thingy plus other tchotchkes, like my pancakes. I could do what I wanted, as long as I kept it up in the sky.

Sabrina basically left SL and over time began reducing her SL involvement, which included the sim, just recently. A few days ago I logged in to find Calla gone. At first I thought it was temporary, but after a couple of days I figured it was going to be gone for good. So I asked around on what to do since I had some items rezzed, including my pose stuff. Some said, that in the old days, when sims were deleted your stuffage got returned to you, but mine wasn't. So it was suggested I contact the Lindens and they'd probably temporarily bring back the sim so I could grab my stuff, which they did. I didn't even have to beg or anything, just telling them about my stuff left on the sim was enough.

So, I received notice of the temp return of the sim, and went back to get my stuff and take some last pictures.

This is the Picture Perfect Pro



What's the Picture Perfect Pro, you ask? The enhanced super deluxe version of Sabrina's Picture Perfect Studio (pose stand and background thingy). What's that you ask? You never saw it in Sabrina's store? Of course you didn't, it wasn't 100% finished when Sabrina took her hiatus, which eventually became permanent, from SL. She and I worked on it together, which is why I know about it...but I don't have a copy of the almost ready for release device. We were talking, which led to discussion of the picture perfect and other photo thingies and talk turned to doing an enhanced version with built in lighting, but still low prim and cheap. I think we were planning between 500 and 1000L$. Anyway, I did the lighting scripts, based on those for the Picture Perfect Studio Light Effects, but it's up to version 1.4 or was it 1.5. Anyway all 4 lamps are individually controlled by chat. The rings they're on spin around, top and bottom individually, but the standard placement was designed to reduce shadows in the pre-windlight client to zero. Took 4 lamps to do it, we tried 2 and it almost worked with 3, but we couldn't get the placement perfect, so we settled on 4.

The background thingy is a cylinder so it will fit inside residences, sphere's big enough for avatars with a big enough opening were a bit too big, also getting textures to look good inside of sphere's was a bit annoying, using a cylinder was easier. Sabrina did the script for that, she's much better at texture manipulating stuff. She also did the physical build of the thing, she's so much better with prims and textures than I am.

The pose stand itself contained one of our secret weapons, a simplified version of my pose stand rotation script. You see, I was once taking pictures of an outfit and wanted to take a picture of the back with a certain pose that faced me. So I rotated the stand in edit mode and I got to thinking, hey wouldn't it be cool to be able to turn this thing with a chat command, without having to go into edit mode and then cam back in. So I figured out how to do it, and built the script. Now I wanted to test it in my Picture Perfect but I figured that since the scripts were no-mod that I couldn't put my own script in it. so I searched through my inventory and found a full mod pose stand with pose changer buttons and an invis button. I altered it, improved it. rebuilt it...I had the technology....better...stronger...faster, and then I put my script in it. And it kicked ass. I handed it out to a few people, who liked it, but I wasn't going to sell it, because it just did what the picture perfect did, only better because I could rotate it along x, y or z axis with chat commands without camming out or changing cam position. So I told sabrina about the script and she told me that even if the PP scripts were no-mod I could still put other scripts in it, just like poses. So we did, and it worked great, but the controls were a bit complicated. Sabrina said she got so many help requests for her easy to use Picture Perfect stuff as it was so she asked if I could simplify the rotation script, Z-axis only and say a dozen set positions like a clock. I could and did, and that was the version of the pose stand going into the Picture Perfect Pro. My original PP pose stand got the fully geeky version of the script though.

So now that Calla is gone, no more chance for the PP pro to be released and if I am correct the original PP can't be bought anymore. I don't think it's sold anywhere else. And the Studio Light Effects I designed and built was also sold there so it can't be bought anymore either, though I'm willing to sell them directly out of inventory.

I could duplicate the function of the PP Pro pose stand with one of my own, easy enough, and in fact I have such a stand in inventory, which I may release now that the PP is unavailable. But I don't have a replacement for either of the background things, though I could do a version of the original PP's one, given time. The problem would be the textures, I can't do em. The Pro, there's no way I could build that. I could come close in basic shape, but it would be ugly, and I don't have Sabrina's texture changing script for the cylinder.

And how many prims on the PP Pro? I think we got it down to 16...total for everything, stand, cylinder, and lights, but I think there were plans to get it to 12 or was it 10. See those lamps were "bulbs"...inside of a faux reflector, using a single cylinder and faking with textures would have removed 4 prims. Either way we got it down to lower prim than practically anything else out there. It was great, even in unfinished form.

Here's the original Picture Perfect Studio, low prim, 250L$ One of the best purchases I ever made.



My light was sold next to it, Sabrina and I shared income on that. For a while, that thing sold like crazy.

Here's the exterior of the store where Sabrina sold the PP and other picture related stuff, albums, frames, etc.



Ahhh Linden Lifestyles HQ. Where the famed LL male and female freebie packs were available. I have them too and can drop them on newbies as I see them. Oh how I miss the Linden Lifestyles blog. Sabrina and Salome wrote so well.







Calla Country club, there were games inside, pool and a couple of others, and there were a few casino machines, but they went out when gambling in SL did. If memory serves me correctly Sabrina threw a few parties there. It had a small stage and dance floor, IIRC. It was a nice cozy venue for small parties. I have a golf cart given to me by Sabrina that has my name and Calla Country Club enscribed on it. The golf course, which no one ever used, that I know of, is nearby.



Chez Petite, Sabrina's low prim furniture store.



My skybox, in the skies of Calla. That's my bed, used only for a few pictures, a Caledon dance pole, and you can see a bit of my en garde piste



There's the rest of the piste, my Picture Perfect setup, my vanity table with the Tete a Pied makeup box on it, my magazine style homage to the Hussy and the Patootie head, and my pancakes.



Calla Marina, where Sabrina sold that great little housebout, that I always wanted, even if it's too small to put a picture perfect in. She'd customize it for you too. It really is a nice little place to live in.



The bridge, leading from the commercial side of calla to the residential. The golf course was on both sides of the river/inlet



Now I'm going to have to find another spot to "live" or at least put my "studio" setup in. I don't have the L$ to spend on both a 512 and shopping. I have a L$ budget (especially these days with medical expenses). I'd like to find a semi-regular writing gig with one of the "big blogs" to earn a little L$ besides writing Elsa Klensch style reading scripts for fashion shows. Will serve as lackey/minion/weapons testing target in exchange for a 512! Back to sandboxes for SL picture taking for me, give the geeks a thrill to see me skin testing sometimes.

I've been in the hospital

That's all I'll say here, but that's why I've been missing the past couple of weeks in SL, feeling like crappe before and not having access to SL during. I'm okay, nothing deadly or anything, just very very very annoying.

Don't know if I'll spend a lot of time in SL till I feel a bit better, but I do look at the blogs n stuff.

Finally, engineer boots that are "Just Right"

Do you know how hard it is to find stompy engineer boots that I like in SL? Sure, I could just get Fally's Old Boots, but everyone has those and they're not exactly what I want. Then on the other end of the scale you have boots with a jillion straps that are like a jillion prims. I wanted boots that had were simple, but not too simple. Some straps and buckles but not too many.

So I was in SL and got an IM from a long time designer friend, Lissa Maertens stating her store was back open again. Now at the time I was lamenting ETD being shut down...again....which is another story, so I popped on over and saw that Lissa was wearing some cool boots that weren't Fally's, so I clicked on them to see who made them...she did!

No editing on the pics, this is a quick and dirty blog post.






They come in brown too and are 350L$

SLURL to Cattiva e Cattivo

My inventory frightens me, but look at these cool earrings I forgot to blog.

Oh sure, there's fashionistas with double the inventory (there are people with 60000 items!), but my inventory is ummm very disorganized. I throw stuff away, but it adds up. I also have that shame of the fashionista...unopened bought items. I have all sorts of things in there. I have a house, I think, probably more than one. I know I have a really cute victorian cottage....somewhere. I have fantastic waistcoats that are in my unsorted folder rather than my Caledon folder. I have a couple of VERY nice gowns by a relatively unknown designer that I NEED to blog, once I find my info on the store again.

I've got some unfinished projects in there, like my Steampunk Automaton and things I meant to blog but never got around to doing, some of that dating back to....2006.

Here's some pics of some cool earrings from JUNK by Koge Cleaver. (these are from July I think) Koge makes really cool looking earrings. I think one of the reasons I hadn't posted these is that I was wearing my thin lips shape because I was wearing last years Fleur Relay For Life skins which look better on my thin lips shape and are not available anymore...I think.







Yes, that's HCT hair and I'm wearing blue eyes instead of green, some of the strands get in the way of the jewellery, sorry about that. But they are really nice and well worth purchasing. Lets see if I can find a SLURL to Koge's shop:

Nope, but Koge does have a shop on OnRez and check out Koge's profile for a TP to the shop.

A try at a better ad.

I've complained about ads and store displays before and I've decided to put my money where my mouth is.

Here's an ad, for a a gown that I very much like from Crimson Shadow, that could use a little bit of work. The gown and ad are located at Crimson Shadow Rezzable 229,166,27



Now, that ad isn't as horrible as some I've seen, but it could use a little work. In my opinion the ads major offenses are bad lighting of the avatar, and the text is placed directly over the background causing legibility problems.


Here's my quick and dirty remake of the ad, which still sucks, but is somewhat improved.



Notice how I have my avatar lit a touch better, though I probably should have turned up the contrast a bit on the avatar images compared with background. I've also placed the text, not over the background itself, but over a plain black "information area". Using such areas, separate from the item images themselves increases legibility, though I should have made the text bigger. My ad also shows the included shoes. Since I have that nice space at the side, I could add a store/brand logo which would have been an excellent idea. I might, depending on legibility, even be able to list information on the model's skin/eyes/hair right on the ad/display.

So there you have it, my own example of an ad improvement.

SL Fashion Business/Economy/Glut/Marketing/Freebies Omnibus post

Let's talk business, you and I. Suppose you are a designer and you want to make a Beeeelion L$. Everyone does. I do. Anyone got a Beeeelion L$? I've always wanted a Caledon Duchy and Willow Packs of every hair Elika makes...and a pony.

Back to my point, if some new designer came up to me and asked for advice about starting their fashion business I would say:

1. Don't. There's a glut of stuff on the grid, so much stuff that it's overwhelming, and if your stuffage isn't as good or better than the stuff that's already out there you WILL get lost in the glut. For example, as much as I respect Eloh for releasing her skin PSD's into the wild and making it easier for budding skin creators, she created the skin glut of skin makers looking to make their beeeeelions selling skin.

2. Wait for the shakeout. I'd lay odds some of these new creators won't be able to keep going for too long.

3. If you still want to release your stuff, why not partner with another small content creator or an already established business.

4. You'd better have very very good ads and marketing.

5. Don't get caught in the freebie race. Discounted budget items/lines are fine.

6. 200L$ is the magic number, most transactions are that or below. 200L$ represents for me the impulse vs think about it for a while purchase point. In fact the number of people willing to spend even that much is small. The SL fashion economy is sustained by a relatively small number of people because relatively few new folk become part of that economy in a major way.

Gwyneth Llewelyn has a blog post about this

Here's a citation of her major train of thought:


At this stage, I have to formulate my own theory though. Based on my own perception of the numbers, I boldly claim that the number of people willing to spend money in SL is about hundred thousand, and this number hasn’t changed since at least early 2007.

The second bold claim is perhaps even more surprising. The number of service providers (content creators, event hosters, and land managers) is about hundred thousand. This basically means that about one in ten active users is a producer of content, while the remaining are pure consumers.

And the third bold claim is definitely shocking. This number will NOT change in the immediate future. Unless, of course, things change dramatically (which is always possible), but the change will be only a positive one, ie. more users in this group, not less.

The fourth claim is perhaps not so surprising then: The number of informed people in Second Life (those that read and write blogs or e-zines, participate actively in SL-related issues, work for RL companies providing content and services in SL, etc.) is about a hundred thousand.

And the fifth should not come as a surprise either: They are exactly the same people. Sure, I’ll allow a margin of error, of, say, 20-30% in either direction. But I’d say that it’s extremely likely — mmmh 95% or so — that if you’re reading this article, you’re very likely a Premium Account resident, or an owner of a private island (or a set of them), or a content/service provider (these are inclusive “or”s, so you can be all of those). If you’re none of those cases (ie. a Basic Account user who never spent a single cent in SL, live from freebies, and never organised a single event in SL…), you’re probably writing regularly about SL.


Some personal stuff:

I think she's close to the mark. I'm a Basic account holder, and have no intention of going premium. I have a SL Lindex budget that I limit myself to each month, about 3000 to 5000 L$. I ought to unsubscribe from EQOA again, I joined it to see how it looked and played on my PS3, and cut down my SL spending a bit to compensate, that would add another 3000 or so sometimes (but not every month), but I try to keep it as small as I can. Now back when I was working for Linden Lifestyles, that gig paid a bit of L$ so I spent more. I'm not a content creator, I can't design clothes, or build and my LSL scripting skills are minimal, so I can't make money that way. I'd love to have a way to make more L$ in SL to finance a 512 or 1024 in Caledon, but right now, if I was to get a spot in Caledon it would mean much less shopping since I'd be feeding Desmond Shangs cute little meter L$ every week.

In fact, I write these infrequent blog posts these days basically because I don't have a regular commentary writing gig with a "Big blog". I'm thinking I'm one of the few remaining fashion bloggers from 2006 who aren't content creators that is still writing. I'd be tempted to apply for that Second Style Magazine editorial assistant post if I felt I could devote the time to it the job deserved, and of course to fill out my Hat Trick. So far I've worked for 2 of the old "Big Three" fashion blogs: PXP and Linden Lifestyles, Second Style would finish the hat trick. Of course since PXP is on defunct and LL pretty much on permanent hiatus, that might not be a good idea. I'm the kiss of death.

Back to the fashion business:

Here's another citation from Gwyneth:

But these days it’s insanely hard to launch a new brand. It’s not only making sure that you’re well-known enough by all fashionistas and fashion bloggers and magazine writers — which is hard and takes time. It’s not enough to have the best quality products available in your collection. The problem is that there is a limit on how much the 100,000 can spend. They’re stretched thin across the dozens of thousands of brands in SL already, and every week a new designer pops up and wants a share of the market — another market which is also saturated! Put it bluntly: there is no room for more designers except if you’re willing to drive your competitors out of business. So there is no time to use soft silky gloves for fighting; the only way to survive in the fashion world is to eliminate the competition. The Armidi brand is trying very, very hard to do that, and perhaps with some success. Many others have understood that the market has stagnated — but still working under the wrong assumptions! — and are starting to put up a serious fight. Long gone are the days where you put up a shop and would have increased sales just from “being here”. Even long gone are the days where quality defined success, or marketing and promotion helped you to find out where all your potential customers were shopping and open your shop there. These days, we’ve hit the limit on how many different brands are able to survive in SL, because the market is only 100,000 people and they have a limit on how much they spend.

She's absolutely right on this one. I've reached my limit and most others have too. If you want to survive you have to convince me to spend my money with you and not them. You have to be absolutely ruthless. Jack Tramiel used to say: Business is War.

Say it with me, "Business is War." Find out who your competitors are and take them down...hard. You've got to be agile, mobile and hostile. Know them, know their weaknesses, know yours. If they do something, you have to do it better. If their customer service is good, yours has to be better. Your job is constant improvement. You need information and lots of it. Information in SL is one of the most valuable things ever. "Information is ammunition." Know your market, know theirs.

Sounds harsh, I know, but it's the only way to survive the glut.

Gwyn has this to say about Freebies:


In despair, designers tried to give their content away as freebies, hoping to make themselves more popular (and show themselves as politically correct towards the “poor newbies”). Nothing could be worse. As Prokofy Neva put so bluntly several years ago, we’re flooded with freebies. Fashion comes and goes — nobody wears non-sculpty heels these days — and you can rely upon consumers to pay for new, fresh, innovative content. But you can’t fight freebies: they accumulate. Unlike content creators who retire products from the market (when they don’t sell, are out of fashion, or are replaced by better and improved products), freebies never disappear. And to worsen that, while in 2004 and 2005 wearing a freebie was considered hilarious — because they were of such poor quality! — the freebies of 2008 are of insanely high quality. In fact, whole communities have been popping into existence to help people to pick the very best among all freebies in the world — Fabulously Free in SL being perhaps one of the best examples. All these sites, these notecards, these people explaining where to get free things in SL are just increasing the magnitude of the problem. (And I know they mean well, that’s besides the point; none of them are Evil Communists Trying To Bring The Downfall of Laissez-Faire Rampant Capitalism in SL, but just happily giving out tips and ideas, to newbies, non-consumers, and even the 100,000, who are often amused at how good those freebies are these days)

I think Freebies are fine...in moderation, but the Freebie glut on the grid nowadays is no moderation. Problem is a lot of folks aren't even willing to pay 10L$. It's hard to become integrated in the SL economy unless you create. It's only recently that more businesses in SL are hiring CSA's and I think most of those get paid in items and not L$, though I may be mistaken on that. I have no skills and am in the economy only because of the Lindex. If I wasn't buying on the Lindex I wouldn't be shopping. It's not like The Sheep or Millions of Us would want to hire me, and most of the major fashion blogs are bankrolled directly or indirectly by a content creator.

So instead of freebies I recommend budget lines, "clearance rooms" and "Everyday low prices". Every L$ a consumer spends with you is one they haven't spent with someone else and you want as many avatars as possible spending with you.

Which leads in to marketing:

A lot of notecard copy and vendor/notecard ads suck. Sometimes the items are sucky too, but sometimes, sadly, the items are great but the ads aren't. I've pointed to this post by Alaska Metropolitan before. And yes, sometimes I think some content creators would be better off getting someone else to model and do their ads for them. Some months ago I bought a really nice gown, from an ad with a really sucky vendor picture. I had seen someone else wearing the gown or else I wouldn't have bought it, the vendor picture was that unflattering. So while I was there hobnobbing. (there was a lucky chair attracting shoppers), I decided to take a few pictures of myself in the gown and my pictures turned out better than the vendor ones. But frankly, my SL image skills both in and out of SL are not very good...at all. To put it in the vernacular, my pictures suck, they just suck less than some of the vendor pics out there. There's people out there willing to help with marketing and ad making but creators are reluctant to use them.

I've been thinking about organizing some kind of fashion blogger summit held via FashCon Cafe or something. Sabrina Doolittle was planning on doing so, but her RL got in the way. I really should keep in better contact with my "colleagues".