Just Say No to Gacha, and few more gripes from CC McCrankyPants

Just Say No to Gacha!

Why?

Because while it was originally created as a fun inexpensive thing based on Japanese toy/collectable-in-a-capsule vending machines, it's turned into just another customer un-friendly marketing tool that is akin to gambling.

Think about it, while you can trade your gacha items, how many turns of the wheel do you have to do to get what you want?  And how much would that thing have cost you if you had just bought it in a store?  When I want something, I want what I want when I want it, which is usually...NOW.  I don't want to have to put 1500L$ into a machine to get something I'd only pay 350 for.  I don't want to have to wait for a trade so that I "might" get what I really want.  I want it now.  Not later, now, and at a fair price....now.  I don't want to have to go to a lag heavy region and wait for a machine, I just want to go in, and get what I want...perhaps even WHILE shopping on marketplace at the same time. Yes, I'm one of those people who have actually paid full price for items that were in Lucky Chairs...because I didn't want to have to wait.

And this isn't the only issue.  There's another of Gacha only items.  Meaning if you don't go there, you can't get it at all, not even if you wait.  I consider that, downright contemptible.  Sure I can accept some waiting period, but I want to be able to buy the gacha item in the store without having to put up with gacha to get it.  I'm willing to pay a fair price for it.

And don't get me started on every designer and their pet KittyCat starting up their own C88 style clique and doing their own monthly location based event.  Sometimes with the evil that is event only items, which the organizers tell the designers to use to get people to come to the events rather than just shopping at the stores.

And Hunts!  I'm one of those people who think Designers that participate in hunts should put the hunt item in the front of the store in a box  you can buy...just as an option for those who just want to get in, pay a little something for it, get the item and get out.

Look...Designers you have got to stop doing this.  These events don't really help you or the consumers, they just fill the pockets of the organizers.  I know they're one of the forms of marketing that work in SL, but you need to figure out something better.

Notes on the Outfit:

I wanted an Adolfo-ish Nancy Reagan-esque outfit, so I settled on the Steffen Garcia: Blair. The skirt is shorter than Nancy or most Political Wives would wear, but otherwise it has that whole "lady who lunches/Political Wife Sex Kitten thing going on.  It looks classic, but it also has sex appeal.

The skirt's rigged a bit too slim so it looks funny when you walk, the alpha and skirt rigging need some tweaks. Hopefully the designer will do an updated version.  It comes in several colors.

Hair is Truth Colbie, which is my go-to hair for that tailored elegance/anchorwoman bob look. Skin is my usual Belleza, Jewellery is the Michelle Pearl set from Yummy. (Which makes perfect sense with the outfit). Shoes are the Hucci Glynco's.

SLURL's:

Steffen Garcia/Faenzo on Marketplace

Belleza skins

IKON eyes

Truth Hair

Yummy Accessories

Hucci

Dear Shoe Designers with Love from CC!

Hello Shoe makers! CC loves shoes! CC Loves shoes in RL! CC Loves shoes in SL. CC bought a shoe tipjar....just because! Look at Awesome tipjar that CC has that CC never actually uses:



Tipjar from Khango

You make shoes...CC happy. But sometimes you not make CC Happy. :-( [frowns]

CC uses viewer 2.+ ...CC no likes invisiprims, CC wants viewer 2.+ viewer alpha shoes! CC no buy non-alpha shoes, though flats without alpha are okay.

CC wants designers to update older shoes....CC wants them to release update kits for the already existing shoes in inventory. It would be good if such packs were available to group members or free..but CC is willing to pay, oh say around 50L$....but not pay full price by buying same shoes all over again.

CC also wants to know when you DO release 2.+ updated shoes and not find out by accident...use your groups! Do some marketing so that CC knows of Happy Thing you have done to make CC Happy!

So please listen to shoe loving CC....please make CC more happy!

Luv, CC

Great Minds Think Alike...perhaps they should join forces

So there I was in Seraph City...was I watching a Burlesque show at the New Champagne Room where you can always find retro-lovin gals and get more ideas on things to buy? maaaaybe. One of the audience members was wearing what looked like Icing's Puma Jie puffy sleeved blouse and pencil skirt combo...but it wasn't....it was a puffy sleeved dress with a pencil skirt combo named Guro from Ivalde. The lady told me it was a giftie...and turned out...I already had it. So here's a comparison, that's the default red bloused Icing Puma Jie on the left and the Ivalde Guro on the right.



Great minds think alike...red blouse/bodice and black high waisted skirt is a classic look and it makes perfect sense that both would do a version of it, so no saying that one stole the "idea" from the other because they did not. That look is a fashion archetype.

So that got me thinking. If one shops at Ivalde, one probably shops at Icing, and vice versa. (and probably Ingenue, Jet Doll and Donna Flora as well) Same people shop at both...they appeal to the same market segment. So...what if they joined forces or merged. It might be an advantage..focused marketing...larger inventory...more frequent releases because they have TWO people doing stuff so if one takes a break the other is still doing stuffs. It might help with customer service as well, if one isn't online, the other might be. Their skill sets might also compliment each other, say if one doesn't do jewellery but the other does or if one does shoes and the other doesn't. You never know...such things with similar businesses/markets might work in SL....or not. I have been told that one reason they don't is that there's the "trust" factor to deal with. SL doesn't have the trust mechanisms that RL has, so people don't do such things. Too bad...it might be a great way for smaller or medium sized design houses to compete with the larger super shops.


SLURL to ICING main Store in Mischief
Icing Blog

SLURL to Ivalde
Ivalde and L'Abel website

Elika's back.

Yep, she's baaaaack with hair stuffs. The question is...can she take back the mindshare and customers she lost (mostly to Truth, Analog Dog, and Damselfly) by being away/shut down for so long? We'll see. Personally, I think she'll get back some customers but not be as dominant as she was in the old days.

Here's the gist, new textures, more modern primwork. There are fairly nice browns...but....the reds need more work. She simply doesn't have a dark enough red to replace the old ETD Mahogany, the color I based my entire look around.

The good things:

Color numbers: This could let her add new colors, say she could do a dark brown with red highlights and simply call it 10RH. She could do colors inbetween colors and call it say 9.5. It also helps the customer, knowing a 5 is darker than a 1. Pop quiz, which is darker...sienna or chocolate. :-)

The prices: L$200 for 5 colors. Brilliant, a fair good price at the sweet spot in pricing. Most sales of stuffs in SL are of items L$200 or below. More hair makers should adopt the pricing.

The Bad:

The textures...welllllll....she could use more colors, and the reds could use more work I think, or some darker chocolatey reds. A la Clawtooth Hot Chocolate or Truth Blood. The browns seem a touch mousey and faded and not as vibrant and rich as I expected them to be, but she does have a color that could replace the old ETD Chestnut.

The Branding: Elika had a perfectly good brand...ETD. It was simple, it was easy to remember and referenced her name, Elikapeka Tiramisu Designs. It was also fast to find with an inventory search. Why she went with "[e]" and Elikatira is beyond me. Everyone is just going to call it ETD anyway, and slap her new hair in their ETD folder. Never rebrand unless you absolutely have to! (I was opposed to Dazzle rebranding as Last Call too! The name Dazzle had cachet and flair!) And if you do, the new name should be snappier and easier to remember. Frankly...IMHO she should just go back to using ETD.

That said, it's Elika hair, at good prices, and you really can't go wrong with it. She's also going to be doing other stuffs like shoes again, that'll be good. I can't tell if it's Willow modelling the hair in the displays, but she doesn't call the Willow Packs, Willow Packs anymore. :-(

SLURL to ETD Main Store...I mean Elikatira

A try at a better ad.

I've complained about ads and store displays before and I've decided to put my money where my mouth is.

Here's an ad, for a a gown that I very much like from Crimson Shadow, that could use a little bit of work. The gown and ad are located at Crimson Shadow Rezzable 229,166,27



Now, that ad isn't as horrible as some I've seen, but it could use a little work. In my opinion the ads major offenses are bad lighting of the avatar, and the text is placed directly over the background causing legibility problems.


Here's my quick and dirty remake of the ad, which still sucks, but is somewhat improved.



Notice how I have my avatar lit a touch better, though I probably should have turned up the contrast a bit on the avatar images compared with background. I've also placed the text, not over the background itself, but over a plain black "information area". Using such areas, separate from the item images themselves increases legibility, though I should have made the text bigger. My ad also shows the included shoes. Since I have that nice space at the side, I could add a store/brand logo which would have been an excellent idea. I might, depending on legibility, even be able to list information on the model's skin/eyes/hair right on the ad/display.

So there you have it, my own example of an ad improvement.

SL Fashion Business/Economy/Glut/Marketing/Freebies Omnibus post

Let's talk business, you and I. Suppose you are a designer and you want to make a Beeeelion L$. Everyone does. I do. Anyone got a Beeeelion L$? I've always wanted a Caledon Duchy and Willow Packs of every hair Elika makes...and a pony.

Back to my point, if some new designer came up to me and asked for advice about starting their fashion business I would say:

1. Don't. There's a glut of stuff on the grid, so much stuff that it's overwhelming, and if your stuffage isn't as good or better than the stuff that's already out there you WILL get lost in the glut. For example, as much as I respect Eloh for releasing her skin PSD's into the wild and making it easier for budding skin creators, she created the skin glut of skin makers looking to make their beeeeelions selling skin.

2. Wait for the shakeout. I'd lay odds some of these new creators won't be able to keep going for too long.

3. If you still want to release your stuff, why not partner with another small content creator or an already established business.

4. You'd better have very very good ads and marketing.

5. Don't get caught in the freebie race. Discounted budget items/lines are fine.

6. 200L$ is the magic number, most transactions are that or below. 200L$ represents for me the impulse vs think about it for a while purchase point. In fact the number of people willing to spend even that much is small. The SL fashion economy is sustained by a relatively small number of people because relatively few new folk become part of that economy in a major way.

Gwyneth Llewelyn has a blog post about this

Here's a citation of her major train of thought:


At this stage, I have to formulate my own theory though. Based on my own perception of the numbers, I boldly claim that the number of people willing to spend money in SL is about hundred thousand, and this number hasn’t changed since at least early 2007.

The second bold claim is perhaps even more surprising. The number of service providers (content creators, event hosters, and land managers) is about hundred thousand. This basically means that about one in ten active users is a producer of content, while the remaining are pure consumers.

And the third bold claim is definitely shocking. This number will NOT change in the immediate future. Unless, of course, things change dramatically (which is always possible), but the change will be only a positive one, ie. more users in this group, not less.

The fourth claim is perhaps not so surprising then: The number of informed people in Second Life (those that read and write blogs or e-zines, participate actively in SL-related issues, work for RL companies providing content and services in SL, etc.) is about a hundred thousand.

And the fifth should not come as a surprise either: They are exactly the same people. Sure, I’ll allow a margin of error, of, say, 20-30% in either direction. But I’d say that it’s extremely likely — mmmh 95% or so — that if you’re reading this article, you’re very likely a Premium Account resident, or an owner of a private island (or a set of them), or a content/service provider (these are inclusive “or”s, so you can be all of those). If you’re none of those cases (ie. a Basic Account user who never spent a single cent in SL, live from freebies, and never organised a single event in SL…), you’re probably writing regularly about SL.


Some personal stuff:

I think she's close to the mark. I'm a Basic account holder, and have no intention of going premium. I have a SL Lindex budget that I limit myself to each month, about 3000 to 5000 L$. I ought to unsubscribe from EQOA again, I joined it to see how it looked and played on my PS3, and cut down my SL spending a bit to compensate, that would add another 3000 or so sometimes (but not every month), but I try to keep it as small as I can. Now back when I was working for Linden Lifestyles, that gig paid a bit of L$ so I spent more. I'm not a content creator, I can't design clothes, or build and my LSL scripting skills are minimal, so I can't make money that way. I'd love to have a way to make more L$ in SL to finance a 512 or 1024 in Caledon, but right now, if I was to get a spot in Caledon it would mean much less shopping since I'd be feeding Desmond Shangs cute little meter L$ every week.

In fact, I write these infrequent blog posts these days basically because I don't have a regular commentary writing gig with a "Big blog". I'm thinking I'm one of the few remaining fashion bloggers from 2006 who aren't content creators that is still writing. I'd be tempted to apply for that Second Style Magazine editorial assistant post if I felt I could devote the time to it the job deserved, and of course to fill out my Hat Trick. So far I've worked for 2 of the old "Big Three" fashion blogs: PXP and Linden Lifestyles, Second Style would finish the hat trick. Of course since PXP is on defunct and LL pretty much on permanent hiatus, that might not be a good idea. I'm the kiss of death.

Back to the fashion business:

Here's another citation from Gwyneth:

But these days it’s insanely hard to launch a new brand. It’s not only making sure that you’re well-known enough by all fashionistas and fashion bloggers and magazine writers — which is hard and takes time. It’s not enough to have the best quality products available in your collection. The problem is that there is a limit on how much the 100,000 can spend. They’re stretched thin across the dozens of thousands of brands in SL already, and every week a new designer pops up and wants a share of the market — another market which is also saturated! Put it bluntly: there is no room for more designers except if you’re willing to drive your competitors out of business. So there is no time to use soft silky gloves for fighting; the only way to survive in the fashion world is to eliminate the competition. The Armidi brand is trying very, very hard to do that, and perhaps with some success. Many others have understood that the market has stagnated — but still working under the wrong assumptions! — and are starting to put up a serious fight. Long gone are the days where you put up a shop and would have increased sales just from “being here”. Even long gone are the days where quality defined success, or marketing and promotion helped you to find out where all your potential customers were shopping and open your shop there. These days, we’ve hit the limit on how many different brands are able to survive in SL, because the market is only 100,000 people and they have a limit on how much they spend.

She's absolutely right on this one. I've reached my limit and most others have too. If you want to survive you have to convince me to spend my money with you and not them. You have to be absolutely ruthless. Jack Tramiel used to say: Business is War.

Say it with me, "Business is War." Find out who your competitors are and take them down...hard. You've got to be agile, mobile and hostile. Know them, know their weaknesses, know yours. If they do something, you have to do it better. If their customer service is good, yours has to be better. Your job is constant improvement. You need information and lots of it. Information in SL is one of the most valuable things ever. "Information is ammunition." Know your market, know theirs.

Sounds harsh, I know, but it's the only way to survive the glut.

Gwyn has this to say about Freebies:


In despair, designers tried to give their content away as freebies, hoping to make themselves more popular (and show themselves as politically correct towards the “poor newbies”). Nothing could be worse. As Prokofy Neva put so bluntly several years ago, we’re flooded with freebies. Fashion comes and goes — nobody wears non-sculpty heels these days — and you can rely upon consumers to pay for new, fresh, innovative content. But you can’t fight freebies: they accumulate. Unlike content creators who retire products from the market (when they don’t sell, are out of fashion, or are replaced by better and improved products), freebies never disappear. And to worsen that, while in 2004 and 2005 wearing a freebie was considered hilarious — because they were of such poor quality! — the freebies of 2008 are of insanely high quality. In fact, whole communities have been popping into existence to help people to pick the very best among all freebies in the world — Fabulously Free in SL being perhaps one of the best examples. All these sites, these notecards, these people explaining where to get free things in SL are just increasing the magnitude of the problem. (And I know they mean well, that’s besides the point; none of them are Evil Communists Trying To Bring The Downfall of Laissez-Faire Rampant Capitalism in SL, but just happily giving out tips and ideas, to newbies, non-consumers, and even the 100,000, who are often amused at how good those freebies are these days)

I think Freebies are fine...in moderation, but the Freebie glut on the grid nowadays is no moderation. Problem is a lot of folks aren't even willing to pay 10L$. It's hard to become integrated in the SL economy unless you create. It's only recently that more businesses in SL are hiring CSA's and I think most of those get paid in items and not L$, though I may be mistaken on that. I have no skills and am in the economy only because of the Lindex. If I wasn't buying on the Lindex I wouldn't be shopping. It's not like The Sheep or Millions of Us would want to hire me, and most of the major fashion blogs are bankrolled directly or indirectly by a content creator.

So instead of freebies I recommend budget lines, "clearance rooms" and "Everyday low prices". Every L$ a consumer spends with you is one they haven't spent with someone else and you want as many avatars as possible spending with you.

Which leads in to marketing:

A lot of notecard copy and vendor/notecard ads suck. Sometimes the items are sucky too, but sometimes, sadly, the items are great but the ads aren't. I've pointed to this post by Alaska Metropolitan before. And yes, sometimes I think some content creators would be better off getting someone else to model and do their ads for them. Some months ago I bought a really nice gown, from an ad with a really sucky vendor picture. I had seen someone else wearing the gown or else I wouldn't have bought it, the vendor picture was that unflattering. So while I was there hobnobbing. (there was a lucky chair attracting shoppers), I decided to take a few pictures of myself in the gown and my pictures turned out better than the vendor ones. But frankly, my SL image skills both in and out of SL are not very good...at all. To put it in the vernacular, my pictures suck, they just suck less than some of the vendor pics out there. There's people out there willing to help with marketing and ad making but creators are reluctant to use them.

I've been thinking about organizing some kind of fashion blogger summit held via FashCon Cafe or something. Sabrina Doolittle was planning on doing so, but her RL got in the way. I really should keep in better contact with my "colleagues".